Advantages and Disadvantages of mobile application.

For mobiles who are not yet embracing the mobile market to engage the customers, a decision has to made as to whether a business develops a mobile website or a mobile app for their customers.Each individual business may make a different decision based on their customer profile or services.However,some factors are generic between the two solutions.

Advantages:

Apps have short lifetimes,20 days or less.

Less than20%of brand apps are downloaded more then 1000 times.

Apps are limited to phone platforms.

Requires long term investment,updates to an apps every few months.

It is heavily ad supported,users will not like it.

Requires customers to download it before they can experience it.

You have to get it right first time -apps reviews stick.

Apps updates and revenue cut taken by the app store.

Disadvantages:

Good for linear processes and tools.

Can use all the scree,without any browsers chrome.

With customer market research to establish your customer app use and platform.you can tailor and experience for them.

Can use the phones native interactions,taps,rotation,GPS,cameras.

Can use the phones natives tools and googles,all familiar to the customers.