New Application Overview (Cutting Edge Technology)

business prospective for the development of mobile apps took us to a joy ride almost free and the continuity of new innovation of development in application is making news. coolest apps is the Google wallet this app let you pay using your android phone. Google has teamed up with master card one of the biggest credit card provider in the world and has lunched Google wallet in US. this application allows users to record the information of credit, gift, ATM and other means of cards used to purchased instead of cash in digital format on mobile phones by using Net Field Communications NFC which is very short range wireless technology. we can purchase in stores by using mobile phone it is almost similar to pay pass. we can purchase in retail stores when we are holding a device with special chip in it and showing or moving close to a special  reader at the

This type of virtual shopping has already started in Korea, China and other countries, New addition is Melbourne and Sydney. According to seven news the customer are happy for a hassle free shopping. this is now going to be the newest way to buy and sell things, in my opinion lots of other business will soon start doing business with a virtual shops as it will help them to save the expenses of rent and staffs. we can say that this is just a sneak peak to the future markets and business. Mobile phone application and development should get  the credit for making this a possibility.  

check out. 

 

 Achievement throgh Mobile Application

Whenever you started writing about business of mobile phone applications, you have to start with the game 'Angry Bird', Which is one of the most successful game application making money in the market. As per the "News posted on  wed, may 9, 12 in  http://news.yahoo.com/angry-birds-downloaded-more-billion-times-video-174050504.html" this game was downloaded one billion times across Android, OS, Windows and Mac OS X, where 350 million downloads having been served in 2012. This has generated $106 million for the company in 2011 and drew in 200 million active monthly users. here is a good example of a business of mobile application which have generated lot of wealth for the developers of this application.

 

 

 Changing world by strom

Mobile Phone Business  took a new high with development of  Android, OS, Windows and Mac OS X  (these are some of the popular ones) devices which has range of new features to use playing games, listening to music, checking mails video calling etc. Above all the best thing is you have a new software included in the device where you can buy ranges of new software which can be used in your device as per your needs. which have allowed a new business of mobile application development.which can be described as applications can be used on internet using mobile devices.as the no of users of mobile phones is growing daily the development of the applications has been growing by thousands of applications developing. 

 

Ipad application ; developing business

Its sales record to prove it to us, the first few days more than 3 million units sold. Its advanced features and amazing mobile applications make it an ideal replacement for the notebook.
When the iPad was introduced to the market his disposable entertainment, leisure and entertainment was limited to the purpose.
Dedicated to the growing demand for the iPad application development services provided by the companies developing iPad.This flexibility is further increased demand for iPad iPad applications call for widespread use.The iPad's not only about the various options available in the various applications which can be downloaded from iTunes is about. These applications on your device stand out in a crowd.IPad such as application development and makes your life easier and convenient.wait for the launch.

Source: http://spyghana.com/science-and-technology-news/technology-news

Advantages and Disadvantages of mobile application.

For mobiles who are not yet embracing the mobile market to engage the customers, a decision has to made as to whether a business develops a mobile website or a mobile app for their customers.Each individual business may make a different decision based on their customer profile or services.However,some factors are generic between the two solutions.

Advantages:

Apps have short lifetimes,20 days or less.

Less than20%of brand apps are downloaded more then 1000 times.

Apps are limited to phone platforms.

Requires long term investment,updates to an apps every few months.

It is heavily ad supported,users will not like it.

Requires customers to download it before they can experience it.

You have to get it right first time -apps reviews stick.

Apps updates and revenue cut taken by the app store.

Disadvantages:

Good for linear processes and tools.

Can use all the scree,without any browsers chrome.

With customer market research to establish your customer app use and platform.you can tailor and experience for them.

Can use the phones native interactions,taps,rotation,GPS,cameras.

Can use the phones natives tools and googles,all familiar to the customers.

SAP Business One

SAP Business One mobile app is an iPhone, iPad application whish is useful for small businesses just when or where they need informations about their businesses.

Small organisations able to get alerts on events (e.g. targeted  gross profit). The SAP Business One can create sales opportunities, shows information about your business with interactive dashboard or you can manage contacts and activites and so on.

The newest version 1.6.0 available from 15 May 2012.

for more information visit: http://itunes.apple.com/us/app/sap-business-one/id392606876?mt=8

Conclusion

In my opinion ,
Mobile applications  has made the mobiles more convenient to use and it is the best and easiest way to extend e-business. Apart from business these applications are made our life much more easier and handy. It has extended our view of e-commerce into the new world of mobility.

MOBILE PHONES APPLICATION MOST IMPORTANT IN OUR LIFE

Mobile phones application has made the mobile more convenient to use:The mobile phones have become a source of amusement, or a platform for improving business. The different application in a mobile phone has become very much important as it can provide the user with different facilities. Inducing the phone with different applications can help in gaining more profits.Mobile  Application Development is a renowned technique which has been used from a long time as the world is going mobile day by day and wants everything in his hand. One can play game, click pictures, share music or can do a lot of things which one was able to do with the PCs or laptops. Mobile app development has become one of the easiest way to flourish your business.

MOBILE PHONES APPLICATION IN MEDICAL

Today mobile phones application has been great in demand in many fields , not only for personnel uses,but for the business and today it has been applied in some of the medical schools of united state of america.Those medical school have been giving option to receive educational materials through mobile device.Lets see the interesting article posted here about this.

Mobile Technology May Influence Medical School Training - Medical School Admissions Doctor (usnews.com). 2012. Mobile Technology May Influence Medical School Training - Medical School Admissions Doctor (usnews.com). [ONLINE] Available at: http://www.usnews.com/education/blogs/medical-school-admissions-doctor/2012/05/21/mobile-technology-may-influence-medical-school-training. [Accessed 28 May 2012].

What is mobile application?
Mobile apps,it is a term used to describe internet application that run on smart phones and other mobile devices.Mobile applications usually help users by connecting them to internet services more commonly accessed on desktop or notebook computers,or help them by making it easier to use the internet on their portable devices.A mobile app may be a mobile website bookmarking utility,a mobile-based instant messaging client,gmail for mobile,and many other applications.

Top 10 mobile applications of 2012

Research firm Gartner has just put out a list of the top ten mobile applications of the future.Well,not the distant future,but the far off year 2012.Nothing on the list is all that surprising or,in many cases,even all that new.Instead,the list included the sorts of technologies that are just now coming into their own and haven't yet seen widespread adoption as well as the already common technologies that are still experience growth. For many of the categories on the list,there are a number of mobile apps that are already available today.But what Gartner makes clear is that we're just getting started when it comes to their use.

For example,location-based services(LBS)-there still isn't one single app which everyone uses to find friends out in the real world via their mobile.Instead,we have a number of similar but competing applications all vying to be the Facebook of location based apps.

Another example is money payments.This types of service is having more of an impact in the developing world right now where access to banks is more difficult than here in the Western world where people just want the convenience of paying
through air mobiles.when was the last time you paid someone or paid at checkout through your mobile phone?Never ?that sounds about right.

The full list is as follows:

Money Transfer : This refers to people sending money via SMS messages.Like mobile payments,this service has more appeal in developing markets for now.However,there may come a time when even using your debit card seems passe,while paying for something with actual cash seems downright ancient.

Location Based Service : As mentioned above,there are still far too many services to choose from when it comes to location based social networking,fragmenting the market.your friends on Loopt are often different than those on Brighkite and that list is different than those on Foursquare.But LBS extends to more than social networks.It includes any application that taps into your phone's GPS capabilities to offer up location based services of any kind,whether that's local business reviews or directions to the nearest Starbucks . Gartner says this will be one of the most disruptive technologies in the future,with a user base growing from 96 million in 2009 to 526 million 2012.

Mobile Search : No,mobile search isn't new,but on the mobile platform,it may get shaken up a bit. Gartner predicts that consumer won't necessarily be sticking with the search services they know and use on the Web(think Google,bing,yahoo)and instead experiement with using a few  different search providers that have unique technologies for mobile search.while that statement is a little vague,sounds like good news for service like Taptu who have entered this fiield with search offerings designed from the ground up for mobile devices.

Mobile Browsing : saying that mobile browsing technologies will be heavily used in the future sounds a little bit like stating the obvious.but as Gartner notes,mobile browsing capabilities currently exist only on 60%+of handsets today.by 2013,that the number will climb up to 80%,meaning that those who are still using the apps less,more basic features phones will still be joining the mobile web applications to cater to this bunch as opposed to focusing all their efforts into building apps for the numerous mobile platforms like the iphone,Androids,RIM,and others.

Mobile Health Monitoring:another technology whose impact will be felt more heavily in developing markets,mobile health monitoring is still at an early stage of maturity and implementation says Gartner.Project rollouts have been limited to pilot projects for now,but in the coming years the industry will begin to monetize these efforts by offering mobile healthcare monitoring products,services,and solutions to various care delivery organisation.
Mobile Payments: like mobile transfer,mobile payments are more common in developing markets at the moment,but that is quickly changing.Yet even as this type of service grows,Gartner admits there will be standard practices of deployment,notes the report.That makes it sound like this is one technology hat will still need some work,even when 2012 rolls around.

Neal field communication(NFC) : more popular in some European and asian markets than in the U.S.NFC still isn't a standard feature on many of today's phones.That may be about to change,too .in the late 2010,Gartner says that NFC  enables phones will begin to ship in volume,with asia leading deployments,followed by europe and north america.
Mobile Advertising : also not new but growing fast,mobile advertiising is one of the most important ways to monetize mobile content.total spending of mobile advertising in 2008 was$530.2 million and it will grow to $7.5 billion in 2012.and mobile advertising will also be used by companies alongside their other campaigns including TV,radio,print and outdoors.

Mobile Instant Messaging : Gartner says that latent user demand and markets conditions are conductive to mobile IM's future adoption.It will appeal to developing markets where mobile phones are often the only connectivity device a user owns.But will be a major app by 2012?It seems that SMS is still the service to beat,especially in developing world.We'll have to wait and see on this one.

Mobile Music: sure.ou have the Iphone,but what about other options?what about mobile music services especially those for non iphones devices?we're still waiting on Spotifying in the U.S,for example,and their competition too.Gartner says that we're begining to see new innovative models n this areas that will include both device(think"comes with music) and service bundles.

Pros and Cons of mobile applications

Benefits

• Mobile applications gives the opportunity to access information easily from anywhere where the Internet is available.
• Mobile applications  boost efficiency, improves productivity, increases customer satisfaction.and increase internal revenue by unifying communications with entire business structure.
• A mobile applications  is a good way to produce and invest at present time.
• Mobile applications are good for linear programme.
• "always on" technology enables mobile devices to be used to receive send and access a huge range of information and services in real time.
• With the help of mobile applications we can attain a niche in the global market.

Reasons to oppose

• Security for both business managers and customers concern raised problems related to data ecryption.
• Small screens of most devices still limit types of data and file transfer.
• Applications are limited to phone platform.
• Requires customers to download it before they can experience it.
• Requires long term investment and updates to an applications every few months.

For more information visit;

http://www.harmony.co.uk/hear/mobile-website-or-mobile-app.asp.

USES OF SMARTPHONE IN BUSINESS

This is the latest news I found in google about the mobile uses of the smartphone.Here are the different statement given by different banks of Australia.

            This the reference where I found this article:Push to go mobile keeps bankers appy. 2012. Push to go mobile keeps bankers appy. [ONLINE] Available at:http://www.canberratimes.com.au/business/push-to-go-mobile-keeps-bankers-appy-20120525-1z9xs.html. [Accessed 27 May 2012]..0

MOBILE PHONE APPLICATION IN BUSINESS

As we know that world is changing so rapidly that the new technology has reach the top of the world.Among these technology mobile phones are one of the very important factors of our daily life and in business life too.Mobile has became the most important device today ,everybody has their mobile phones in their hands not only for the personnel uses but also for the business purposes.We are pretty much familiar with the use and the important of mobile phones.It is really convenient to talk the distant calls and discuss the ideas.
               As I discuss already before that there are many different types of mobile phones and their application and among them we can observe that iPhone are the best .Today must of the businessman over the world prefer the iPhone for different purposes.Since these kind of latest mobile phone helps the business in many ways .As for searching the latest news ,technology ,development ,and many more  that has been came over the world .We know that we have computer ,laptops ,tablets etc.for the application but mobile phones are always best ,easy and convenient to carry and workout wherever we go and whatever we do, we can use easily.
               Even in the business , mobile phone application plays a vital role for developing marketing and publicity of the business.From the phone we can do shopping from sitting in the house too . We do not have to go to the particular shop to purchase the things and for that we have different site like eBay , gum tree etc.which we can view through mobile application too.We heard about e-commerce and e-business,these kind of business also been in practice from the mobile phone application,because sometime we like the product just viewing in the advertisement , and we purchase them.
                      Not only that in many ways mobile phones application helps latest business today ,from sending a message to the employee, to sending message to one business to other ,organizing the meeting in a particular date,doing the financial transaction, shopping, paying the bills from the mobile,playing different games whenever we are bored in a workplace or in travel,listening the latest music ,latest news over the world that may be useful to the business.even taking the photos and videos of different presentation doing during the business,we are not necessarily have to take the camera with us to take photo ,the mobile phones helps us to do .Wherever we go we can capture the photos and sounds and bring back to our business and put them for useful results.So in my view latest business is only possible with mobile phone application.

Advantages of mobile phones in business.

There are several advantages of using mobile phones for business purposes. Utilizing a mobile phone will allow all company personnel to remain in contact with each other at all times, whether in or out of the office. Phones connect the various members of a business on all levels, allowing them to always be focused, reachable, organised, and up-to-date on business operations. The advantages of using mobile phones in business can be summarised by their enabling of constant accessibility, portable and convenient internet connection, and organisation capabilities.

Mobile accessibility

One of the main advantages of using mobile phones in business is the accessibility.the important calls will not go unanswered simply due to the fact that a business owner or the employee is out for lunch . business owners and management staff can access employees with messages regardless of weather or not they are currently in the office.by use of mobile phones,business are at a advantage due to the fact that employees of a company can be contacted regardless of location or situation .this is vital when communication of information which have a vast impact on the business need to be relayed as soon as possible.

Mobile internet

 Having access to the internet at all the times,without worry of current location is invaluable to business and their employees .Of course laptops can be utilised to achieve internet access on the go,but laptops are not always readily available.through use of a mobile phone with internet access,the people who compose the business as a whole are never left unconnected.this proves extremely advantages when employees are not currently working but need to receive important emails sent out by the business. additionally this allows quick access to the internet for any fact checking,data analysis,or  research that needs to be done on the fly. 

Organisation /structure

Another important advantage of mobile phones used in business is the level of organisation and structure they can provide all members of business.in one compact device,business owners,managers and representatives can hold all of their important contacts information including names,phone numbers,email address.mobile phone also provide programmes that allow users to organise and their day in order to maintain productivity and meet goals and deadline.

why mobile phones plays an important role ???

In a present day of highly advanced technologically well groomed world,communication has a very vital role to share.there are two things which are imminent,one is internet and the other is hand held cell phones.cell phone has become more useful with communication with personal touch at anywhere and at any time.

Like,Want,Needs,Must.desired of cell phones has crossed this stages making its importance in life.With close to 3 billion mobile phones worldwide, the reality is that many people’s first Internet experience will soon occur on a mobile device.As this trend evolves it is vital that the commercial world adapts with it, or faces being left behind. With mobile devices fast becoming the primary interface to the Internet, business opportunities are ripe.

This paper discusses the background to the Mobile Web, how a business can best leverage the opportunities available, the best practices of doing so, and the next generation of the Mobile Web. 

If you're only using your mobile phones to place calls,check emails or surf the web,you're not taking advantage of all it can do for you and for your growing business.yep, as it's estimated we only use about 10 percent of our brains,you're probably overlooking many if not most of handy hidden features.

Here we explore a few bussiness related uses of your cell phone that you might not know about or use.

Tethered modem

Can't find a coffee shop log online with your laptop while on the road?rather than using wi-fi,many people are connecting their phones to their notebook computer to use it as a modem,even while in the back of a taxi.

most newer phones offer this features.connecting it to your laptop with USB or bluetooth so you can log online.but not many people are doing it yet.And now with cell phones bandwidth rivaling broadband modems such as with 3G phones,speed isn't any use anymore.

Bes ure to check with your carrier first to make sure your data covers this features.and find out what the roaming charges are when out of town.

Backup data

Speaking of connecting your phone to a computer, you can carry around many if not all of your contacts and calendar appointments with you . software is often provided by the phone manufacturer. Furthermore, it’s also a convenient way of protecting your PC files in case something happens to the machine, such as damage caused by fire, flood, theft, virus, or power surge.

Many phones today also offer expandable memory, such as a 2GB MicroSD card, which is enough to store thousands of documents, spreadsheets, and presentations. Make sure, however, to compress all of these files into a password-protected .zip or .rare file, just in case you lose your phone.

“Productivity features usually depend on how ‘smart’ the phone is, such as those with an open operating system, but many basic, conventional phones have data back-up services to protect against information loss,” says Nathan Dyer, senior analyst for enterprise mobility at the Boston, Mass.-based yankee group.

Memo taking

Many entrepreneurs and small and mid-sized business owners come up with a great idea while on the go, but don’t have a quick way to document it before the epiphany is lost. Guess what — your phone likely has recording functionality buried in one of those option menus.

You can easily dictate for an hour or more, especially with expandable memory cards, which you can then download to your PC to archive.”

Mobile phones are also ideal for recording boardroom meetings and important conversations.

Also consider the free Jott voice memo service. When you’re out and about and need to send a message to someone (or “jott” a note to yourself), simply call a toll free number, say your message clearly, and your speech will be converted into text and then e-mailed and text-messaged to the recipient.

GPS navigation

More and more phones have embedded GPS capabilities that are extremely useful for turn by turn directions and locating addresses,” says Dyer. As an example of the latter, if the important client you’re taking out for lunch has a yen for Japanese food, you can quickly find the nearest one with a couple of button presses.

In fact, cell phones with integrated GPS will likely be as common as a built-in camera. Increasingly popular services include TeleNav, and don’t forget phones like the iPhone offer Google Maps with satellite imagery.

Even if your phone doesn’t have built in GPS it probably has Bluetooth so you can pick up an inexpensive receiver to keep on your dashboard.

Supporting Mobile Commerce Applications Using Dependable Wireless Networks.

Mobile Commerce( m-commerce) is the latest field of study involving applications, mobile devices and wireless networks. M-commerce is an electronic commerce that also involves many more applications that becomes possible only due to wireless infrastructure.

Most of the m-commerce research focuses on applications, devices and security issues. The m-commerce applications include mobile financial applications,mobile advertising,mobile inventory management, product locating, shopping,wireless data center. The impact of lack of wireless dependability is likely to be quite different for these applications. For example, Applications such as mobile financial applications may be more affected by failure in wireless networks than applications such as mobile advertising where value and real time processing may not be crucial factors.

The dependability of the wireless infrastructure is a very crucial requirement for supporting m-commerce applications.       

Improving wireless dependability for mobile commerce.

• Improving dependability using better design &component:                                                                   The dependability attributes of wireless networks may be enhanced by certain design changes. This could incude deployment of more reliable components and links and also how these components are connected. The dependability can further be improved by establishing a faster recovery time.

• Improving dependability using fault-tolerant architectures:                                                                Fault tolerance can be introduced in wireless networks in one or more places. These include  devices,cell, switch, blocks and network levels.

References; 
Malloy, Alisha D; Varshney, Upkar; Snow, Andrew P
Mobile Network and Applications.
June 2002;7,3; ABI/INFORM Global
Page-225

Mobile Applications used in Business

Mobile applications are the fastest growing means of communications to the people's customers. Mobile phones add the more people and still continue to grow, as the Internet and Mobile phones available globally and become indispensable to our lives.The relationship with our phone continues to change and evolve.Mobile and wireless devices allows Business Organization to conduct their business more systematically.This applications helps to support e-commerce and M-commerce with customers and suppliers also helps to run their e-business within and across organizational boundaries .Also M-commerce are used in order to better understand the customer using the mixtures of traditional e-commerce strategies by providing various services with greater personalization. anywhere,Any time For eg:- banking,shopping,reservation and ticketing and for shopping e bay,group on and many more online shopping sites. By using these latest mobile application M-commerce is becoming very popular .

The mobile applications which are used by the organization to increase their business and the most popular application in 2012 are as follows:-

10 Cutting-edge Mobile Application Trends for 2012 | ITBusinessEdge.com. 2012. 10 Cutting-edge Mobile Application Trends for 2012 | ITBusinessEdge.com. [ONLINE] Available at:http://www.itbusinessedge.com/slideshows/show.aspx?c=87261&slide=5.

Uses of mobile applicaitons

We all know that we have different mobile devices and applications like Samsung,Black berry,Apple.I would like to take an Apple it's uses as business mobile applications .
From the Introduction of the revolutionary I-phone that open the pathways on Apple Mobile Applications have come a long way.Around 2 million mobile applications available worldwide under various categories:-like
~ Games
~ productivity
~ and communications
The most popular Applications that the user download are music,Social networking sites,business,Games etc
Among these all categories, the most popular are Social Networking sites, Music,Business, Utilities and Games.
I have found one saying
According to Tervor Pinch
"Our relationship with them has turned from occasional use into a real dependency.It is because of this that our personal app 'collections" represent our unique needs, personality and interests.We can learn much about a person's behaviour via a mix of their choice of applications, personality variables, use variables,use and competence variables."

Businness Mobile Applications: Mobile applications

Businness Mobile Applications: Mobile applications: Latest Technology is a moving target nowadays, and ages.As the time go it become more challenging.As a result, development of mobile applic...

APPLE THE BEST

As we know that apple is the best mobile device we have in the last 3 years .It came with the first device of apple laptops then it came with the iPod , and then it came with the  iPhone and then iPad.Today apple has became the highest selling  mobile device around the world.We know that any mobile device need a network to support the mobile phone application ,unless there is no network we can not run the device as we like to .so many networks in Australia like Vodafone, Telestra , optus and many more helped this mobile phone application to run the function of mobile phone.

LATEST BUSINESS MOBILE PHONE APPLICATION

Today the world is changing so rapidly from the era of communication,there used to be the means of communication as different source, people used to used the pigeon as the source of communication ,then the people used stone ,they used to write on the stone some message and then they used to send from one place to another. After that they used to write on the paper with the feathers of birds dip on the ink.These were the means of communication to the era of human civilization.Now the world is changing so rapidly that people have discover the mobile phone application as a means of communication ,this helped us to talk from one part of world to another .In talking with the mobile phone application today we have different kind of mobile in the world and among them we can see apple and blackberry has the heaviest market today.

Mobile applications

Latest Technology is a moving target nowadays, and ages.As the time go it become more challenging.As a result, development of mobile applications have a rapid growth in the recent years. I would like to give some introduction to the mobile applications how they are developed?

The mobile application have Mobile Application Interface Description Language (MAIDL).Which enables to the development of mobile mash up applications with less programming efforts.The composition or combination of web information and mobile devices unique features has recently become an important trend. Which we known as mobile applications. This applications are developed of an Xml based descriptions language to compose mobile mash up applications and tethered web services on a mobile devices (Tews). The components are derived from a combination of existent mobile applicaiton, Java-Script based web automations and restful web services consumption.This combination method applied a workflow model which later transformed into a Script in description language called (MAIDL).Finally mobile application is generated from the Script as an output.

This output or applications is nowadays becoming a addiction among the youngsters.Business organization are also using this applications to their business which is very effective .

http://www.springerlink.com/content/375x34w153720278/.

We can find new business apllications every day. To check to newest or most interesting ones for our business we can visit the following webpages:  iPhone App Store, the Blackberry App World and app sites like PocketGear and Handango.

Pocketgear was estabilished in 2008 and  PocketGear acquired independent appstore Handango in 2010.

According to corp. pocketgar.com website the total downloads to date are 750,000,000.

 

It`s an independent application store, you can search in applications by categories as Blackberry Apps, Windows Mobile Apps, Android Apps, Symbian Apps, Palm Apps or browse by themes. We can find heaps of applications in a very organised form. It is very user friendly I really recommend to check it!

 

I just found a website where you can get your own application for your business.
It works like that:
-> sign up
-> select from features
-> decide you want it for Apple or for Android or both
-> purchase
-> and after they build your application

the webpage is the following:

http://www.appswiz.com.au

UDID

Marketing Attribution – Beyond The UDID

Posted by: Craig Palli

April 17, 2012

It’s no secret that the UDID has been a topic of controversy in recent weeks. Recent reports that Apple is rejecting some apps that utilize the UDID have generated significant levels of confusion and debate. Exacerbating matters are conflicting reports and escalating rumors of what apps Apple is or is not approving leaving app developers and marketers struggling to answer the question of how best to grow their business in the face of UDID deprecation.
Our goal in this post is to fill you in on what the current situation is – what is known fact, what is rumor, and finally, to answer the question: “what’s an app marketer to do?” as our industry progresses beyond the UDID.
The Situation
Apple announced its plans to deprecate (retire) the UDID last August. Based on past Apple history, many in the industry interpreted this as an early warning, so UDID alternatives have not progressed much until recently. It now appears that Apple is increasingly utilizing the app approval process to influence UDID usage and how such usage is communicated to consumers.
The difficulty for developers is knowing what is and is not acceptable to Apple relative to UDIDs.
Kim-Mai Cutler of TechCrunch, who originally broke the news, about apps being rejected clarified what is acceptable in a subsequent posting. She cited the current confusion in the market, and provided an example of an actual rejection, in which Apple cites the use of UDIDs without disclosure as the cause for the rejection. She further notes that some apps are still getting through the approval process, even if they access UDIDs. “The distinction is that they need to disclose this fact to users and ask for permission.”
Getting Apps Approved  - Strategies for Success
In fact, most apps accessing UDIDs are still being accepted. What we’ve heard from our Fiksu clients, the media, and others in the industry is that apps that disclose the use of UDIDs to the user, provide opt-outs, and encrypt UDIDs are currently receiving approval. In addition, app developers are increasingly providing more comprehensive privacy policies and providing URLs to that policy in their app store landing pages. This lets consumers more easily review the privacy policy prior to downloading apps.
Flurry has also done a similar client audit, and VP of marketing, Peter Farago, was quoted as saying, “There is literally not one developer’s app that we could find that had a rejection due to UDID alone.”
So What Does This Mean for Mobile App Marketers?
It’s increasingly clear that the UDID is on its way out. What’s not yet clear is the exact timeline for elimination, which technologies are going to replace it and which will receive widest adoption. As such, savvy marketers need to manage multiple technologies during this difficult transitional stage.
Here is a review of the major technologies currently being proposed in the market:

• HTML5 1^st Party Cookie Tracking: This technique tracks ad performance by setting the Safari equivalent of a first party cookie. This results in accurate ad attribution with no room for ambiguity. Cookies are not device identifiers and cannot be shared with other apps. This method has the advantage of being the mobile equivalent of a commonly used and widely accepted web tracking solution, and does a good job of balancing the need for ad performance attribution with user privacy. Because it provides a direct link between clicks, installs and post-install events, it is well-suited for identifying ad sources that attract loyal users. Its major drawback is a redirect to a Safari page on the first launch of the app, which shows up as a short animated flash. It should also be noted that such an experience may be branded and integrated into the user experience. Cookie tracking is an effective solution for those focused on getting the best quality attribution for measuring ROI on media spend.
• Digital Fingerprinting: This technology matches attributes such as a user’s IP address, OS level and other data to “fingerprint” the user and statistically estimate conversions. For example, if a particular IP address clicks on an ad for an app, and then the same IP address creates an install of that app 60 seconds later, chances are good the user who clicked and the user who installed the app are one and the same. Where this gets tricky is that the data points used are not unique and can change, so there can be errors. Though this method works well for tracking simple conversions, it is not sufficiently reliable for tracking post-install events, which are critical to identifying ad sources that generate high quality, loyal users.
• MAC Address Tracking: A number of ad networks have viewed substituting the UDID with another unique identifier tied to the hardware device, the MAC Address. Some variants encrypt the address or use it as a key. The major benefit of this method is that it requires minimal change to existing infrastructure – MAC Addresses are handled in a similar manner to UDIDs. Many in the market believe that MAC Addresses carry similar privacy issues as the UDID and thus are not viewed as a long-term solution.
• OpenUDID and SecureUDID: These are technologies that offer open source implementations, a unique id, and the promise of an explicit opt-out for users. These implementations utilize the device copy/paste buffer as the location for storing this ID. Since the copy/paste buffer wasn’t intended for long-term storage, there is concern that this method may ultimately be frowned upon by Apple, but there appears to be support amongst some of the ad networks for these methods.  

What’s the Right Choice?
Each of the methods above has advantages and drawbacks. Some vendors have lined up behind particular technologies and are pushing them hard as the best choice. Ideally, a single solution supported by Apple would be the best solution.
Very recently rumors have been circulating that Apple will not fully deprecate UDIDs until the launch of iOS 6, and at that time advocate a first party cookie option. But this is unconfirmed. Even if accurate, developers still need alternate solutions between now and then.
Ultimately it is the availability of traffic on the ad networks, and the corresponding technologies chosen by the networks that may drive decisions for developers.
How Are Ad Networks Voting?
Most app developers we speak to hope for one solution that will be widely adopted by the ad networks.
Fiksu works with more than 35 networks covering 90 percent of available impressions and has been actively surveying the market.
Right now, the ad networks are extremely fragmented on the best way forward. Some are taking a “wait and see” approach. Some have already invested time and effort in support of the MAC option. A number have implemented or have committed to providing changes needed for cookie tracking, and there has also been some support expressed for OpenUDID. Finally, a few are even supporting multiple technologies.
Given this state of fragmentation, we expect to see continued evolution and change across the iOS ecosystem in the coming months. As a result, finding the right mix of tracking and attribution – while ensuring sufficient market reach – has become much more difficult for marketers.
So What’s an App Marketer to Do?
First, app marketers should contact the networks or vendors they partner with, and understand what SDK changes they need to implement in order to move beyond the UDID.  
For the short term, developers who want to maximize available traffic should continue to support the UDID. Despite the numerous technology and tracking announcements, the reality is that most traffic available on the market today utilizes UDID tracking – it is going to take the ad networks and the publisher sites time to settle on new solutions and to implement them.
Developers should carefully review their disclosures and privacy policy and ensure that they contain appropriate user disclosure.
Developers should at the same time be reviewing their ad partnerships and determine the impact to their code.
Ultimately this will be a difficult transitional stage, but one which will leave the industry with stronger user protections.
Fiksu’s Plans – Provide Full Coverage
To ensure we stay ahead of these market changes and to provide our clients with the widest range of traffic, Fiksu is rolling out a multi-prong solution, one that balances consumer privacy with the market need to attribute ad spend to identify the most profitable sources of downloads.
Rather than limit capabilities or reach by mandating use of one particular technology, we will provide a range of solutions including:

• HTML5 First Party Cookies;  
• Digital Fingerprinting; 
• MAC Address attribution;
• OpenUDID and SecureUDID initiatives.

Clients will have access to all of these methods, eliminating difficult decisions and tradeoffs. This will enable us to maximize reach, support the widest variety of ad networks and meet our clients’ specific needs. Stay tuned for more soon as our industry moves beyond the UDID.

http://www.fiksu.com/blog/marketing-attribution-beyond-udid